09 Mar Battling the Duopoly in the Age of CCPA: Key Takeaways from the Kochava Mobile Summit
The death of cookies With Google’s plans to ‘phase out’ third-party cookies in Chrome within 2 years, the disappearance of IDFA is considered as the next coming reality. The death of cookies will adversely impact third-party retargeters, while mobile/ digital OOH/ connected devices will move towards a user...